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Seed Round — $100K Open

ottoya!

Costa Rica's first supermarket that accepts crypto & colones.

Full catalog. Nationwide delivery. BTC, ETH, USDT accepted. Ready to launch.

The Problem

Costa Ricans hold crypto.
But can't use it to buy groceries.

The crypto economy in Costa Rica is growing fast, yet the infrastructure for everyday spending hasn't caught up. There's a massive gap between digital wealth and real-world purchasing power.

350K+
Crypto holders in Costa Rica · Chainalysis 2024
The insight: Crypto holders want to spend on everyday needs — but no one is letting them.
The Solution

ottoya! bridges the gap between crypto wallets and grocery carts.

The first supermarket in Costa Rica to accept crypto as a first-class payment — full catalog, legal receipts, and nationwide logistics already in place.

🛒
Full Supermarket Catalog

Groceries, fresh produce, household goods, personal care — everything a modern family needs, available online.

Native Crypto Checkout

BTC, ETH, USDT and more. Integration in final testing phase — live at round close.

🚚
Nationwide Delivery

Same-day delivery in the GAM. 48h to every province in Costa Rica.

🧾
Legal Invoice (Hacienda)

Every purchase issues a valid CR e-invoice. Crypto spending becomes fully compliant.

Market Opportunity

A $4.2B market with zero crypto-native competitors.

Costa Rica ranks among the most crypto-progressive countries in Latin America, yet grocery retail has zero crypto adoption.

Total Addressable Market
$4.2B

Annual grocery retail in Costa Rica

Serviceable Market
$840M

Urban + online-ready households (~20%)

Obtainable — Years 1–3
$42M

Crypto-holder segment, conservative capture

One of the highest crypto adoption rates in LATAM (Chainalysis 2024)
85%+ smartphone penetration — a population ready for mobile commerce
E-commerce growing 30%+ YoY
National logistics infrastructure already in place
How It Works

From wallet to your door in four steps.

We own the full stack — catalog, checkout, wallet integration, logistics. No third-party marketplace. No manual currency conversion.

01
Browse & Add to Cart

Shop our full catalog on web or mobile. Filter by category, brand, or dietary preference.

02
Choose Your Payment

Select BTC, ETH, USDT, or pay in colones. Live exchange rate displayed at checkout.

03
Confirm with Wallet

Scan the QR via MetaMask, Trust Wallet, or any WalletConnect-compatible wallet.

04
Delivered to Your Door

Same-day in the GAM. 48h to every province. Track your order in real time.

Business Model

Four revenue streams, all complementary.

The base retail margin funds operations from day one. Crypto fees and subscriptions stack on top at near-zero additional cost.

Retail Margin
30–40%

Standard grocery markup on all products sold. Base revenue from day one.

Crypto Conversion Fee
1% / tx

Fee applied on every crypto payment. Zero additional production cost.

ottoya! Premium
$9.99/mo

Subscription: unlimited free delivery + exclusive member deals.

B2B White-Label
License

Crypto-native grocery infrastructure licensed to LATAM exchanges and wallets.

Traction & Roadmap

We're raising to launch.

Physical supermarket in San José with 3 years of operations — main fulfillment hub. The technology is built. This round funds the national scale-up.

Physical supermarket in San José — 3 years in operation
Main fulfillment hub & proven retail operation
Done
Brand identity & ottoya.cr website live
Full brand system deployed
Done
Mobile app built — iOS + Android App Store ready
Pending public launch post-raise
Done
Full ERP live on Odoo 19 — inventory, orders, logistics
Proprietary build
Done
Crypto payment processor — final testing phase
Live at round close
Done
Nationwide delivery partnerships
In progress
Done
App Store + Google Play public launch
Post seed round close
Next
Seed round close → inventory & delivery procurement ($100K)
Primary trigger
Next
GAM market live → national expansion
Q3 2026
Q3 2026
Competitive Advantage

Six moats hard to replicate.

Grocery + crypto requires supply chain, technology, regulatory knowledge, and logistics simultaneously. We already have all four.

01
First Mover in CR & LATAM

No other supermarket in Central America accepts crypto. We're defining the category.

02
Full-Stack Technology

Proprietary ERP, mobile app, crypto gateway — owned end-to-end. No third-party dependency.

03
Regulatory Tailwind

CR has no crypto ban, no capital gains tax, and is one of the most fintech-forward countries in LATAM.

04
Real Supply Chain

Established supplier relationships and logistics partnerships already in place — not theoretical projections.

05
Strong Brand Recognition

ottoya! is already a known identity in CR's digital ecosystem — distinctive, memorable, launch-ready.

06
LATAM Expansion Path

The playbook replicates in any crypto-progressive market: Panama, Guatemala, Colombia, Peru.

The Team

They built the product themselves.

No outsourced development. No theoretical roadmap. The team presenting built every piece of technology personally.

VE
Victor Espinoza
CEO & Co-founder

Technology architect behind the Momentum ecosystem. Built the full ERP, mobile app, and crypto payment infrastructure for ottoya! from scratch.

The Investment
$100K

Seed Round — Use of Funds

Inventory Procurement
$50,000
Marketing & Launch
$20,000
Operations & Logistics
$20,000
Tech & Infrastructure
$10,000

Conservative post-launch model. Year 1 projected revenue: $120K across 500 orders.

The window is open now.

The product is built. The team is ready. This round fills the shelves, goes to market, and captures the first-mover position.

victor@momentum.cr · ottoya.cr